One of Userpilot's main use cases is helping you to increase your goal adoption by identifying your product champions. In the goals page, you can dig into your end-users and monitor which features of your product they're using the most by easily building some specialized segments that would target those users who maybe have or have not been using those high-value features.
After setting those specialized segments, Userpilot gives you the power to track the number of adopted users and the success rate in the desired time period; this way you can proactively work toward more high-value product adoption.
Why measure goal adoption?
Identifying the key features that make your product more sticky helps in setting a clear path of where you need to drive your users. This is extremely helpful when it comes to increasing user retention and identifying whether or not the desired feature is providing value. Simply, high adoption numbers mean that your product has promise.
Tracking Goal adoption
Tracking your goal adoption is a simple three-step process.
1. Opening the Goals page
- Log in to your Userpilot account.
- Click Goals on the dashboard. The Goals page displays.
2. Tracking a new goal
- Click "Add New Goal" then give your desired goal a name
Filter your specialized segment, and save the changes
3. Monitor the number of adopted users and your adoption rate in the period
The success rate in the period gets calculated by dividing the number of adopted users by the total active users for that period
Success rate in period = (Total users achieved goal / Total active users) * 100
Example: If the total number of active users is 89 in a period of 30 days, 39 adopted the desired goal, your adoption rate would be 43.8%.
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