Creating a goal

We recommend associating a goal with an event that tracks user behavior within your web app. Therefore, before taking the step to create a goal, make sure you are sending the event or user property to Userpilot

Check the Events document for more on sending tracked events or feature tags (no-code events).

Creating a Goal

Tracking your goal adoption is a simple two-step process. Navigate to the Goals page by clicking on Growth Insights > Goals

1. Click "Create Goal" then give your desired goal a name, description, and definition

To define a goal, add the criteria that would apply to a user that completed the goal. For example, a goal would be that a user publishes an email campaign after creating one, therefore the goal will track the users that achieved that event:

2. Click on "Track" to enable the Goal and start tracking data live.

Note: Once a goal is active you cannot edit the criteria afterward to guarantee the data is accurate.

3. Link a Goal to a Flow (Optional)

We recommend that a goal is linked to a flow that has a certain objective. For example, you can create a flow to show users how to create an email campaign and you can select its goal to be that it gets published.

Tracking Goal Analytics

You can find the goal analytics based on whether a goal is linked to a flow

A- Unlinked Goal

Click on the goal from the main Goals page, you will be navigated to the page where you will the list of users that achieved the goal and the exact time each user completed the goal for the first time.

B- Linked Goal
You can see the completion rate of a goal that is only linked to a flow.
Navigate to the Flow Analytics tab and you will find the Goal completion there.

FAQS

Where can I find the completion rate for a non-linked goal?
You can see the completion rate of a goal that is only linked to a flow. Navigate to the Flow Analytics tab and you will find the Goal completion rate.

Why are the Goal analytics lower than they were before the update?
As of January 21st, we will start tracking your goal data from scratch. This is because we applied a new calculation mechanism that now guarantees 100% accuracy.

What happens when a goal is disabled?
It will stop tracking when a user meets the goal criteria. A goal can be re-activated from the main Goals page.