> ## Documentation Index
> Fetch the complete documentation index at: https://docs.userpilot.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Segment Integration

> Integrate Userpilot with Segment to send Userpilot event data for analytics and automation

### **Overview**

The **Userpilot-Segment integration** enables you to send Userpilot event data to Segment, allowing for better analytics and cross-platform tracking. This integration helps you centralize user behavior data, analyze engagement, and integrate Userpilot insights into other tools connected to Segment.

With this integration, you can:\
✔ Send **Userpilot events** (e.g., flow completions, button clicks) to Segment.\
✔ Analyze Userpilot-driven engagement within your existing analytics stack.\
✔ Use Userpilot data in Segment-powered marketing automation and reporting.

<Tip>
  This guide covers sending Userpilot data to Segment. If you're looking to install Userpilot via Segment and use Segment as a data source, refer to [this article](https://docs.userpilot.com/developer/installation/web).
</Tip>

### Use Cases

<Accordion title="Unified Event Tracking" icon="none" iconType="false">
  * Streamline event collection by automatically sending Userpilot data to Segment.
  * Reduce reliance on manual event tracking or additional scripts.
</Accordion>

<Accordion title="Analytics & Reporting" icon="none">
  * Use Segment to forward Userpilot data to analytics tools like **Mixpanel**, **Amplitude**, or **Google Analytics**.
  * Gain deeper insights into user engagement with Userpilot experiences.
</Accordion>

<Accordion title="Personalized User Engagement" icon="none">
  * Use Userpilot event data in Segment-powered marketing campaigns.
  * Trigger emails, push notifications, or ads based on Userpilot interactions.
  *
</Accordion>

### **How the Integration Works**

**Outbound Data (Userpilot → Segment)**

* Userpilot sends user event data (e.g., flow starts, completions, button clicks) to Segment.
* Segment then distributes this data to your configured analytics, marketing, and data storage tools.

### **Setting Up the Integration**

Intercom integration can be enabled with a single click.

<Steps>
  <Step title="Enable the Integration in Userpilot">
    1. Go to **Configure** → [**Integrations**](https://run.userpilot.io/integrations/native-integration).
    2. Find **Segment** and click on the box to **Enable Integration**. \\
           <img src="https://mintcdn.com/userpilot/KTNRMPjoIQw4COFA/integrations/assets/images/ScreenShot2025-03-21at5.18.21PM.png?fit=max&auto=format&n=KTNRMPjoIQw4COFA&q=85&s=41c3961c8ed8fc3897665507370b1e73" alt="images/ScreenShot2025-03-21at5.18.21PM.png" width="1310" height="614" data-path="integrations/assets/images/ScreenShot2025-03-21at5.18.21PM.png" />
  </Step>

  <Step title="Verify Event Data in Segment">
    1. Open your **Segment Dashboard**.
    2. Navigate to **Debugger** to check incoming events.
    3. Confirm that Userpilot events (e.g., `flow_started`, `button_clicked`) appear correctly.

           <Info>
             Events will start to appear in Segment after the integration is enabled, it will not pull historical data.
           </Info>
  </Step>
</Steps>

### **Userpilot Events Sent to Segment**

| **Event Name** | **Description**                |
| :------------- | :----------------------------- |
| Flows          | `Seen` `Completed` `Dismissed` |
| Checklists     | `Seen` `Completed` `Dismissed` |
| Surveys        | `Seen` `Submitted` `Dismissed` |
| NPS            | `Ask Later` `Feedback`         |
| Forms          | `Submitted`                    |

### FAQs

<AccordionGroup>
  <Accordion title="Do I need to have Segment installed?">
    Yes, you need both Segment and Userpilot fully installed on every page to track and send user data.
  </Accordion>

  <Accordion title="What if I want to send user and company properties to Userpilot?">
    To use Segment as a data source and sync your Segment information (e.g. user and company attributes and event) to Userpilot, make sure you've [Installed Userpilot through segment](https://docs.userpilot.com/developer/installation/web).
  </Accordion>
</AccordionGroup>

<Frame>
  For any questions or concerns please reach out to [<u>support@userpilot.co</u>](mailto:support@userpilot.com)
</Frame>