> ## Documentation Index
> Fetch the complete documentation index at: https://docs.userpilot.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Userpilot Glossary

> Definitions of key terms and concepts used throughout Userpilot, including flows, segments, events, properties, and targeting.

# Userpilot Glossary

This glossary defines key terms used in Userpilot documentation and product interfaces.

## Content Types

### Flow

A sequence of in-app UI elements (modals, tooltips, slideouts) that guide users through tasks or communicate information. Flows can be triggered automatically or manually.

### Spotlight

A category of elements that highlight specific parts of your UI:

* **Native Tooltip**: Text that appears on hover over an element
* **Hotspot**: A pulsing indicator that draws attention to an element
* **Button**: A persistent clickable element added to your UI

### Banner

A horizontal message bar displayed at the top or bottom of a page for announcements, alerts, or promotions.

### Checklist

A persistent widget showing tasks for users to complete, typically used for onboarding. Tasks can link to flows, URLs, or trigger JavaScript actions.

### Resource Center

A help widget that provides self-service support, including help articles, videos, flows, and external links.

### Survey

A form for collecting user feedback with various question types (NPS, rating, multiple choice, open text).

### NPS (Net Promoter Score)

A specific survey type asking "How likely are you to recommend us?" on a 0-10 scale, categorizing users as Detractors (0-6), Passives (7-8), or Promoters (9-10).

## Data Concepts

### User

An individual who interacts with your application. Users are identified by a unique `user_id` and can have custom properties (name, email, plan, etc.).

### Company (Account)

An organization that groups multiple users. Companies are identified by a unique `id` within the user's company object and can have custom properties.

### Segment

A dynamic group of users or companies based on filters (properties, events, behavior). Segments update automatically as users match or unmatch criteria.

### Event

A recorded user action, either:

* **Tracked Event**: Explicitly sent via `userpilot.track()`
* **Auto-captured Event**: Automatically recorded clicks, form submissions, page views
* **Labeled Event**: An auto-captured event given a meaningful name via Visual Labeler

### Property

An attribute stored on a user, company, or event. Properties can be strings, numbers, dates, or booleans.

### Feature Tag

A labeled UI element or event representing a product feature, used to measure feature adoption and usage.

## Targeting Concepts

### Audience

The set of users who can see a piece of content, defined by segment membership, user properties, or company properties.

### Trigger

The condition that causes content to display:

* **Page load**: When a user visits a specific URL
* **Element click**: When a user clicks a specific element
* **Custom event**: When a tracked event fires
* **Manual**: Via JavaScript API call

### Frequency

How often content displays to a user:

* **Once**: Only the first time conditions are met
* **Every time**: Each time conditions are met
* **Until completed**: Until user completes the content

### Page Targeting

URL matching rules that determine where content can appear. Supports exact match, contains, regex, and wildcard patterns.

## SDK Concepts

### Identify

The process of telling Userpilot who the current user is via `userpilot.identify(user_id, properties)`. Required before content displays.

### Reload

Notifying Userpilot of a page change in single-page applications via `userpilot.reload()`. Required for SPAs to trigger page-based content.

### Track

Recording a custom event via `userpilot.track(event_name, metadata)`. Used for measuring actions and triggering content.

### App Token

A unique identifier for your Userpilot environment, used to initialize the SDK. Found in Settings > Environment.

### API Key

Authentication credential for server-side API calls. Different from the App Token. Found in Settings > Environment.

## Analytics Concepts

### Funnel

A sequence of events analyzed to measure conversion rates between steps and identify drop-off points.

### Path

A visualization of the sequence of events users take before or after a target event, showing common navigation patterns.

### Retention

A measurement of how many users return to perform an action over time, indicating product stickiness.

### Cohort

A group of users who share a common characteristic or performed an action during a specific time period.

### MAU (Monthly Active Users)

The count of unique users who have been identified in Userpilot within a calendar month. Used for billing purposes.