Overview and use cases

What are Spotlights?

Spotlights are in-app messages that appear in your web app. This is a great way to increase engagement and provide supplemental explanations by adding on-demand contextual help and announcements to your end-users, without requiring any additional coding or engineering resources. 

There are 3 types of Spotlights that can be created with Userpilot:

  • Native Tooltips - Display in-app messages after the user clicks or hovers on an interactive element or pre-determined badge.
  • Hotspots - Displays small beacons that encourage the user to focus on a certain element in your app.
  • Banners - Banners are a great way to make announcements, maintenance updates, or notices.

Use cases & Examples

A better user experience - Native Tooltips is a great way to add clarification on certain elements in your app that will appear when your user hovers or clicks on a certain area in your app.

Draw attention to new features in your app - You can also utilize Native tooltips to highlight features in your app and draw attention to them


Announcements - Banners are the go-to option for any kind announcement that you would like to display to your users, an example is announcing a webinar that will take place and pushing your users to register


Tips to keep in mind before creating your Spotlight

It might be super tempting at first to spam and clutter your UI with many spotlights. Here are some key tips to keep in mind.

1. Build each spotlight with a specific goal in mind
    Make sure that spotlights are built with a clear action in mind presenting various information that the user can relate to.

2. Target a specific audience for each spotlight
     Utilize your spotlights by segmenting your audience to send the right message to the right user at the right time resulting in useful contextual onboarding.

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