Overview

Spotlights are interactive in-app messages that appear within your web app. They provide a seamless way to boost user engagement by offering on-demand contextual help and announcements, without needing any extra coding or engineering support. Spotlights can be used to enhance user understanding and create effective communication across your platform.

Use Cases

  • Native Tooltips can clarify app elements when users hover over or click on specific areas, offering helpful context.
  • Native Tooltips can highlight new features or updates in your app, ensuring users notice them.
  • Hotspots are small visual cues that guide users’ attention to specific parts of your app.
  • Use Buttons to capture user attention. Adding a “New” label can make newly released features stand out.

Types of Spotlights in Userpilot

Native Tooltips

These in-app messages appear when users hover over or click on specific interactive elements or pre-determined badges. They’re ideal for providing quick, contextual help or guidance without disrupting the user’s experience.

Hotspots

Hotspots are small beacons that draw users’ attention to key elements within your app. These are great for encouraging users to explore specific features.

Buttons

Buttons drive users to take specific actions, whether it’s signing up for a demo, upgrading a plan, or learning more about a feature. Buttons are a key interactive element within Spotlights, and their design and placement can significantly influence user behavior. Screenshot2025 07 10at12 27 54 Pn

Best Practices for Creating Spotlights

1. Define a Clear Purpose

Before creating a spotlight, ensure that it has a specific goal, such as providing clarification, prompting an action, or announcing an event. Spotlights should always serve a purpose and deliver relevant information.

2. Target the Right Audience

Leverage segmentation to ensure that spotlights are shown to the right users at the right time. By customizing your messaging based on user data, you’ll create a more personalized experience that resonates with your audience.

FAQs