Paths

Introduction

Paths allow you to better understand how users navigate through your product by tracking their sequence of actions before or after a target event.

Path analysis is useful for understanding common user behavior patterns, gauging user interactions with UI, monitoring if users follow recommended workflows, and identifying points of drop-offs and areas for improvement.

Overview & Details

Paths overview

• Definition: Paths are a form of user behavior analysis that provides a detailed understanding of customer actions through a sequence of steps and helps pinpoint areas where customers tend to drop off.
• Use cases:
  • Determine what actions users take after performing certain tasks. This information would help answer the following questions:
    • Where do users first land in your application?
    • What actions do users take immediately after signing up?
    • How are users navigating your app? Which features are they utilizing?
    • At what points are users getting confused or disengaging?
    • Which actions lead to user activation or trigger a specific event?
    • How long and do they go from one data point to another?

Creating a Path report

To create a path report, click on Analytics on the dashboard, then click on Paths. You will see a view split into two sections:

1. Left Section (Query Builder): Here you can select the data (events and properties) and filters you wish to apply to the report, it consists of three tabs: Events, Filters, and Breakdown.
2. Right Section (Results and Visualization): Users review query outcomes and choose data presentation options.

Events

Step 1: Select an event

Select whether the path will start with the chosen event or if it will end with the chosen event.

Click on Select Event to choose the event. You can select feature tags, tracked events, and page views.

Inline filters allow you to filter each event separately (as opposed to the Filters tab, which will filter all your selected events at once)

Events can be filtered based on:

• Events Properties (also called event attributes)
• User Properties
• Company Properties

Step 2: Select the number of steps

Select the number of steps to show before or after the chosen event.

Step 3: Select conversion criteria

Narrow data to relevancy on a user or company level.

Filters

Filter your selected events collectively by navigating to the Filters section. Here, you can implement filters based on User Properties, Company Properties, and Segments to precisely refine your data.

Results and Visualization

Once you click on "Run Query" you will be able to see your results on the right section of your screen.

You can select the Date Range in which you want to measure your Retention Data.

If you want your chart to only reflect events, you can disable the option 'Include Pages' to remove pages from the created path.

Click each data point to find more information about the users or companies that appear on each path.

Paths types

All Paths

1. All paths that users have taken from the selected event will be visible.

• Each step on the path represents a sequence of actions, with percentages and user counts for clarity.

  • Steps are represented with the + symbol.

    For example: the first step after the main event Installed Script will be Installed Script +1, the second step will be Installed Script +2, and so on.

• At each step in the path, Userpilot displays the top 4 events performed by users. The most common actions are prioritized at the top of each step and will have the highest percentage. The event that was interacted with the least will appear at the bottom of the list.
• The rest of the events performed are grouped into Other Events, which doesn’t count them as drop-offs.
• Drop-offs: Users who did not perform another event, therefore they did not continue the Path

•  User behavior diverges with each step, showcasing more actions with a smaller share of the total. You can see each path divergence by hovering over each event.

Top Path

Only the path that most users have taken will be visible.