The New Users Activation Dashboard measures activation rate, pinpoints time to value, and identifies drop-offs from sign-up to achieving the ‘Value Moment’.
The trending view of the activation conversion rate (i.e. the number of users who performed the ‘Sign Up’ event and then performed the ‘Value Moment’ event within the next 14 days.
The ‘time to activation’ rate is calculated by tracking the average time taken for new signups to reach the ‘Value Moment’ post-registration, reported in hours or days.