The New Users Activation Dashboard measures activation rate, pinpoints time to value, and identifies drop-offs from sign-up to achieving the ‘Value Moment’.

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Getting Started

To ensure the dashboard displays meaningful insights, go to ‘Settings’ to specify the corresponding events for:
  • Sign up: choose an event which indicates that a user has signed up for your application
  • Value Moment: choose an event that indicates that a user has reached the activation moment / value moment within your product.
image.png Within the header, you can also:
  • Share: Use the three dots in the top-right corner to share the dashboard via email with teammates.
  • Time period: Select a specific time range for the data displayed in the dashboard.
  • Platform (Mobile only): If Mobile is enabled in your account, choose to display data from all platforms, web only, or mobile only.
  • Add filters: Narrow the dashboard data to focus on a specific group of users by applying user properties, company properties, or segments.
  • Refresh: Click the refresh icon in the top-right corner to update the dashboard data (available every 10 minutes).
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Monthly New Sign-ups

The count of unique users who performed the ‘Sign-up’ event. image.png

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Weekly New Sign-ups

The trend of unique users who performed the ‘Sign Up’ event. image.png

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Activation Conversion Rate

The percentage of users who performed the ‘Sign Up’ event and then went on to perform the ‘Value Moment’ event within the next 14 days. image.png

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Activation Conversion Funnel

A funnel view of the number of users who performed the ‘Sign Up’ event and then went on to perform the ‘Value Moment’ event within the next 14 days. image.png

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Activation Conversion Trend

The trending view of the activation conversion rate (i.e. the number of users who performed the ‘Sign Up’ event and then performed the ‘Value Moment’ event within the next 14 days. image.png

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Time to Activation Metric

The average time taken by users to reach the ‘Value Moment’ after performing the ‘Sign Up’ event. image.png

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Time to Activation Trend

The trending view of the average time taken for users to perform the ‘Value Moment’ event after completing the ‘Sign Up’ event. image.png

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FAQs

The ‘time to activation’ rate is calculated by tracking the average time taken for new signups to reach the ‘Value Moment’ post-registration, reported in hours or days.