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Overview

Userpilot’s Email Analytics gives you a detailed, real-time view of how recipients interact with your email. With built-in filters, visual trend graphs, and granular user-level reporting, you can monitor deliverability, engagement, and unsubscribe behavior, helping you refine your messaging and improve outcomes over time.

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Key Metrics and Completion Overview

At the top of the Analytics tab, you’ll find high-level performance indicators for the selected time period:
  • Total Delivered: the number of unique recipients who successfully received the email.
  • Opened: the number of recipients who opened the email at least once.
  • Clicked: the number of recipients who clicked on at least one call-to-action (CTA) link/button within the email.
Screenshot 2025-06-15 at 21.41.02.png
Each metric includes a visual indicator (green or red arrow) showing the percentage change compared to the previous period (e.g., +3% from the last 7 days).

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Filters and Segmentation

You can filter the data by:
  • Segment - based on defined user segments from the main dashboard.
  • Company - filter by specific companies if applicable.
  • Time Period - choose from preset ranges (e.g., Last 7 days) to view recent or historical trends.
Screenshot 2025-06-15 at 21.47.00.png The Performance graph helps you visualize user interactions over time. It displays daily counts for:
  • Delivered
  • Opened
  • Clicked
Each line represents a different metric, and hovering over a point reveals the exact data value for that date. You can toggle between daily, weekly, and monthly views. Screenshot 2025-08-17 at 16.54.10.png

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User-Level Activity Table

Below the graph, the User Activity section provides detailed breakdowns at the individual user level, including:
  1. Name: The recipient’s name and ID identifier.
  2. Total delivered: Number of emails successfully delivered to the user.
  3. Total opened: Total times the user opened delivered emails.
  4. Total clicks: Number of times the user clicked links inside emails.
  5. Last delivered: Date and time the most recent email was delivered.
  6. Last opened: Date and time the user last opened an email.
  7. Last clicked: Date and time the user last clicked a link.
  8. Goal completed at: Timestamp of when the user completed the defined goal (if any).
Screenshot 2025-08-17 at 16.54.46.png

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Goal Tracking (if enabled)

If your email includes a goal (e.g., “Perform an Action”), Userpilot also displays:
  • Goal Completion - the number of recipients who achieved the defined goal.